American Life

American Life

Life & Annuities Reimagined

We take pride in our origins – but we aren’t afraid to challenge the status quo when it means a better company, better products, and a better experience for you.

A past built on industry expertise

Founded in 1960 and reimagined in 2018, American Life has been providing financially stable insurance products to customers for almost 60 years.

In 2018, industry veterans Mike Minnich and Michael Salem joined the company, contributing their vast expertise in insurance, technology, and investing.


A future built on innovation

We believe that planning for your future shouldn’t be a process that’s stuck in the past. American Life saw an opportunity to integrate cutting-edge technology into an industry that is often laden with outdated systems and complicated processes. In September 2018 we announced our partnership with FAST, a leading digital platform, making us the first insurance company to be entirely cloud-based. By introducing new technology and a forward-thinking business model, we have transformed the experience of buying insurance and annuity products from being time-consuming, complicated, and stressful, to being simple, fast, and easy.


A better customer experience

We make it fast and easy to get a policy.
We partner with top agents to guide our customers.
We provide exceptional service and full transparency.
We respond quickly to our customers’ needs.
We offer relevant, focused products at competitive rates.
We are financially secure with a long-term outlook.

Foundations of our Success

Experienced Management & Dynamic Culture
Our management team has decades of experience across insurance, technology and investing.

Our culture is forward-thinking, risk-averse, entrepreneurial, and collaborative.

We value building strong relationships with our business partners, our customers, and their agents.

We believe transparency and good customer service are critical to our success.
Technology & Innovation
American Life is the first insurance company to be fully cloud-based through our partnerships with leading digital platforms FAST Technologies and Amazon Web Services (AWS).

Unique to the insurance industry, our adoption of modern technology enables lower costs, faster speed to market and a superior customer and agent experience.
Financial Strength
A.M. Best rates us B++.

Our flexible capital model allows us to quickly meet the changing demands of our customers and the marketplace.

American Life has a long-term outlook that focuses on maintaining stability as we grow.
Efficient Operating Model
Streamlined technology and processes keep us nimble in an ever-changing environment.

We keep costs low and pass the savings on to our customers through competitive products.

Our Leadership

Mike Minnich, President

Mike has 24 years of experience in insurance, technology, risk-management, and investing. He previously served as Chief Investment Officer (CIO) to Advantage Capital, a specialty life and annuity holding company, as well as Managing Director at Swiss Re, the second largest reinsurance company in the world. Mike graduated with a degree in Electrical Engineering from MIT and has an MBA from the MIT Sloan School.

Michael Salem, Chairman

Michael has 15 years of experience in insurance distribution, insurance investing, and technology. He previously co-founded Vanbridge Holdings LLC, a boutique insurance intermediary, and spent a decade investing as a principal in the hedge fund industry. Michael graduated with a degree in Computer Science from Brown University and has a Master’s degree in Electrical Engineering from Stanford University.